Graphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.
You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.
Graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.
A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As visual communicators, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.
Some graphic designers are also able to understand the more technical aspects of design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.
Although some designers have their own design process, there are some overriding ways that define a good process for working with a graphic designer. Before approaching a graphic designer, make sure you’ve done your research in terms of whether they are a good match for your project. The best results happen when you and your graphics designer hit it off with great communication and wonderful artistic results. A continued beneficial working relationship with your freelance graphic designer on future projects is to be hoped for and what you will be working toward.
Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. The website will have the technology to automatically respond to the user’s preferences. This will eliminate the need for a different design and development phase for each new gadget on the market.
Your website visitors will see some things differently depending on their browser, screen resolution setting and their individual computer settings and toolbars. We design sites with that in mind and preview them in several browser types and resolution settings before publishing. Obviously as technology alters then eventually all websites may need reevaluation.
All our websites are created with search engines in mind and the website design is compliant with search engine guidelines. It is a good idea for your website to be re-evaluated in time as over a period of time the search engines do alter their rules and algorithms and you will want to be certain that your website is kept up to date and complies with new rules etc.
Yes, everything we build is 100% Custom made with unlimited revisions to the design. We are custom starting from the design all the way to your administration area to manage the website yourself.
